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The purpose of this paper is to obtain insights into Vietnamese consumers’ knowledge and relevance of as well as their reaction to modern food retailers (MFRs) responsible and irresponsible conduct.

Data were obtained from an online survey applying content analysis, uni- and multivariate tests and multivariate regression models.

In total, 60 percent of respondents are not aware of (ir)responsible conduct of MFR. Most of those aware of such behavior indicate that this has induced a change in their shopping behavior. This holds to a similar extent for those not aware but envisaging the (ir)responsible conduct of MFRs. The findings point to a negativity bias in that consumers’ reaction is more sensitive regarding irresponsible than responsible firm behavior. This bias is higher for consumers already knowledgeable about the (ir)responsible behavior of MFRs. The likelihood that consumers punish irresponsible conduct is influenced by the importance they attach to “food quality and safety” while those having high concerns for environmental, social and ethical’ issues are more likely to reward responsible firm actions.

The negativity bias which implies that consumers react more sensitive regarding irresponsible than responsible firm behavior is likely underestimated in hypothetical studies.

Customer loyalty is at stake for MFRs behaving irresponsible while it can be strengthened by responsible firm conduct.

This research is the first to highlight the importance consumers in Vietnam attach to responsible firm conduct. It also points to a lack of awareness of such behavior.

The purpose of this paper is to enhance the understanding about the determinants of consumer food leftovers in out-of-home settings by taking a decomposed perspective on attitudes.

Data on 307 guests in a university canteen composing of stated measures for 12 beliefs, general attitude and behavioral intention and of visually estimated food leftovers are analyzed using exploratory factor and path analyses.

A factor analysis for belief statements derives three distinctive and potentially conflicting attitude dimensions: “Environment,” “Self-Interest” and “Resources.” Path analyses on their interrelation with general attitude, intention and behavior indicate that the dimensions have distinctive effects. Moreover, “Self-Interest” in contrast to the other two dimensions is correlated with situational perceptions about portion size and taste when these are included as direct determinants of leftovers.

It is recommended to consider different dimensions of attitude when addressing food leftover behavior since these dimensions may not be well represented in a classical summary construct and since their relevance may differ depending on situational factors. Additional research is recommended to validate the results for more representative samples of consumers and to elaborate on the interaction of different attitude dimensions as potential source of attitude ambivalence which cannot clearly be determined from the existing data.

Past research on consumer food waste behavior models attitudes exclusively as a summary construct. This contradicts qualitative findings that individuals may hold conflicting beliefs about food leftovers.

The type of flooring in stalls is an important factor that shapes consumers' overall perception of animal husbandry. Although slatted and straw floors have benefits and drawbacks, consumers strongly prefer slatted over straw floors in pig husbandry. The present study investigates whether information provision can depolarise consumers' implicit and explicit attitudes towards both floor types to enable a more realistic evaluation of pig husbandry systems. Furthermore, this study examines the effectiveness of information depending on different frames and consumers' personality traits.

An experimental laboratory study with 185 German consumers was conducted to investigate the effect of information on implicit and explicit attitudes towards different flooring types. Participants received information on straw and slatted floors in a cognitive or affective frame or about a control topic. Furthermore, it was analysed whether certain consumer groups respond differently to the cognitive or affective frame.

The results demonstrated that information provision is a successful tool for depolarising consumers' implicit and explicit attitudes regarding straw and slatted floors. Although consumers continued to prefer straw floors after receiving information, the magnitude of this preference considerably decreased. Mediation analysis illustrated that implicit and explicit attitudes are highly interconnected. The study found no evidence that the personality traits of consumers moderated the effectiveness of the cognitive or affective frame.

The study proposes that information provision can be a potential avenue for increasing the societal acceptance of conventional methods in pig husbandry and provides recommendations for communicating conditions related to animal husbandry. Furthermore, through the inclusion of an implicit measure, this study overcomes biases of other studies in an agricultural context which usually rely only on explicit measures.

While research shows that organic labels are perceived positively for most food products, the findings are more ambiguous for wine. This may be due to the complexity of the product. Accordingly, the labelling effect might be influenced by people's prior knowledge of wines and their attitudes towards organic wines and thus be more pronounced for certain consumer groups. Providing insights into those moderators could help to steer people towards sustainable wine consumption. Therefore, this paper aims to investigate the effect of organic labelling on consumers' liking of, and their willingness to pay (WTP) for white wine, and the role of potential moderators.

A wine tasting experiment was conducted using a within-subjects design (n = 214). The mediating role of expected liking and the moderating roles of subjective knowledge and attitude towards organic wine were analysed using the MEMORE macro in SPSS.

The results do not confirm an overall positive halo effect of labelling on liking of organic wine. Nevertheless, a positive halo effect on actual liking was observed for those respondents who have a positive attitude towards organic wine. Furthermore, an overall positive effect of organic labelling on WTP was found. Mediation effects could not be confirmed.

This study used an experimental design that considers not only expected liking but also actual liking and WTP for organic wines. Using a moderation-mediation framework helps to better understand consumers' quality evaluation and WTP for organic wine. Finally, it could be shown that the organic halo is more complex for the product category of wine than others have previously stated.

All food sectors, especially meat production and processing, has been in the dock over the last decades. CSR is considered as a way for an enterprise to increase its reputation and safeguard against risks, e.g. food safety, environmental or social incidence. Thus, it is not surprising that CSR has gained importance for meat companies. However, the question arises whether consumers are indeed aware and appreciative of this involvement. This paper seeks to address these issues.

A convenient sample of 123 consumers was interviewed with a standardized questionnaire. The data were analyzed using descriptive as well as uni‐ and multivariate methods.

The results show that CSR is hardly known by German consumers and only plays a moderate role in their present purchase behavior. However, consumers are interested in CSR and the survey results reveal a potential for CSR to become an important determinant in consumers' purchase decision of meat.

Concerning the interpretation of the results, there exist potential limitations that arise from the small sample size, the method of data collection and a social desirability bias in responses. Future research may analyze the role of CSR in consumers' purchase decisions using non‐hypothetical choice experiments.

There is scope for companies to gain competitive advantage by responsible conduct and by spreading information about that in a thoughtful and authentic manner. This holds especially for the area of animal welfare.

There exists little research that analyzes consumers' attitudes towards and perception of CSR for the food sector and no study so far has concentrated on the meat industry. This study provides information for decision makers in food companies and researchers interested in the impact of CSR on consumers' attitudes and behavior.

Country of Origin (COO) labeling has been shown in several studies to be an important extrinsic cue for consumers in their quality evaluation of food products such as olive oil, wine or tea. COO has not been discussed in the context of pepper; however pepper's quality highly depends on the heritage. This paper aims to explore this aspect.

The study was conducted in an organic grocery store in Bonn, Germany. The first part of the face to face interviews at the point‐of‐sale were carried out for understanding consumers' attitudes towards different extrinsic quality cues. The second part covered the product‐country‐image of pepper as well as consumers' knowledge regarding COO and pepper quality. Third, the contingent valuation method is used to analyze organic consumers' willingness to pay (WTP). Fourth a blind‐tasting of black pepper from different origins and production methods was conducted.

The study reveals that organic consumers are able to experience taste differences due to COO though only a minority expects those taste differences. Thus, also concerned and involved consumers are not sufficiently informed on COO information to rely on their purchase decision of pepper. As a result consumers are not willing to pay a significant higher price for COO labeled pepper.

This study is the first which combines face‐to‐face interviews regarding attitudes, image and knowledge with a blind tasting of pepper and an investigation of consumers' WTP for pepper from different origins and processing characteristics.

The purpose of this paper is to identify factors which influence the sustainability of selected German agri‐food chains.

The paper is composed of a literature review, qualitative and quantitative expert interviews, and structural equation modelling.

Effective communication, the existence of personal bonds and equal power distribution between buyers and suppliers are key determinants of sustainable vertical business relationships. The relevance and significance of the determinants differ across the investigated chain stages (farmer‐processor versus processor‐retailer), the use of formal versus non‐formal relationship types and the maturity of a relationship.

Further research needs to empirically apply the analysis to agri‐food chains other than the investigated pig‐meat and cereal ones.

Agribusiness and farm managers can enhance the sustainability of their business relationships by effective communication by fostering personal bonds with their suppliers and/or buyers, and by employing – and retaining – key staff who fit culturally and/or socially with those with whom they transact. Finally, managers also need to be aware of the fact that a business relationship can be negatively affected by abusing a more powerful market position.

A model for measuring the sustainability of vertical business relationships is presented and empirically tested. In addition, factors influencing the sustainability of these relationships are identified for the case of selected German agri‐food chains.

Departing from the assumption that discourse is both socially constituted and constitutive, and that social reality is co-constructed by the institutions of mass communication, this chapter takes under scrutiny media representation of the recent refugee crisis in Europe. The objective behind it is to maximise the validity of the Media Proximization Approach (MPA), drawing on the insights from Critical Discourse Studies, cognitive linguistics and corpus linguistics, in explicating how the media can potentially impact on the salience of issues and thus on public perception of problems and threats along with measures to be taken to deal with them. Examining the data from Poland, a European Union member state from Central Europe, criticised for its anti-refugee stance and refusal to accept the assigned quotas of migrants, and, importantly, the country ‘experiencing’ migrant crisis without refugees, we look at the role of word co-occurrence patterns in the discursive representation of refugees and immigrants in Rzeczpospolita daily and Niezależna.pl, the Polish right-wing press. The analysis, of both quantitative and qualitative nature, focuses on lexical associations of two nouns, uchodźca ‘refugee’ and imigrant ‘immigrant’, and their role as epistemic, axiological and emotional proximization triggers in the process of mediated construction of crisis and European security.

Antimicrobials may be incorporated into garments to protect the textiles, control malodour or to potentially reduce the spread of infection. Yet still not well understood is how antimicrobial-treated textiles may influence a person's resident microflora during wear, as limited in vivo testing has previously been carried out. The purpose of this paper is to assess whether normal skin microflora was altered as a result of contact with selected antimicrobial-treated fabrics.

Three selected antimicrobial-treated fabrics (i.e. Fabric 1: triclosan; Fabric 2: zinc pyrithione derivative; and Fabric 3: silver chloride and titanium dioxide) were placed on the forearm of participants (n=19). Bacterial counts obtained under treated and untreated fabrics following 24 hours of occlusion were compared. The antimicrobial efficacy of fabrics displayed in vitro was also compared with the activity displayed in vivo.

Two of the three fabrics (Fabrics 1 and 2) reduced bacterial populations on the skin following 24 hours occlusion compared to the matched control fabrics (Fabric 1: p<0.05; Fabric 2: p<0.001). Whereas, following occlusion with Fabric 3 bacterial populations were not significantly different than the matched control. The present study demonstrated that in vitro assessment of antimicrobial capacities of fabrics do not necessarily predict the effects of such fabrics during wear.

The paper highlights that in vivo studies are a necessary and important tool for understanding the interactions of an antimicrobial-treated fabric with the wearer's skin. As well, the new method developed can be used by other researchers to examine the potential impact on skin microflora due to contact with antimicrobial-treated textiles.

To fully grasp the potential of using social media, one must know what governments and citizens are communicating in these media. Despite much statistics published, there is a dearth of research analyzing information content in detail. The purpose of this paper is to identify the kind of information exchange that occurs between a local government and its constituent citizens using social media.

This paper presents a qualitative single case study of the Facebook presence of the municipality and city of Karlstad, Sweden, one of the most prominent local governments on Facebook in the country. Facebook page data were collected between May 2015 and July 2015. A content analysis was performed on the data to explore new and existing categories that drive the analysis.

The paper identifies 11 content categories for municipality posts and 13 content categories for user posts (citizen or organization). The frequency for each content category reveals that the page owner is first of all using its Facebook page to promote different happenings in the municipality while the page user is asking questions to the municipality or other users.

The study is limited to one municipality, but achieves analytical generalizability in its findings. In other words, the categories and mode of communication are a finding in and of itself that in future research may be validated in terms of commonality on a national scale.

Management concerns about opening up a municipality Facebook page for user posting may be exaggerated: positive posts are as common as complaints. If an organization wants to use the Facebook page for increased user participation and collaboration, it seems that users, both citizens and organizations, welcome such opportunities. However, such posts are not likely to receive many comments or shares from other users.

The paper is one of the first that uses content analysis to categorize both page owner posts and user posts on a local government Facebook page. The content categories identified in the paper provide novel and detailed insights on what types of information exchange occur on social media between a local government and citizens but also highlight the need to distinguish organizations from citizens among the visitors to the government Facebook page. Different types of user will post different types of content. The identified content categories can serve as a basis for future empirical research within e-government research.